Designs from the Wrangler x Barbie Collection launched 2023. As a Designer for the Wrangler Brand, I had the pleasure of working as one of the primary Designers on this collaboration. The design development involved working with both brands to align on a common visual identity, combining the strength of two iconic brands to tell one powerful story. The goal was to design a body inclusive collection, for all ages, rooted in sustainable design practices, to tell a brilliant story. Combining the fun and fearless western lifestyle with the vibrant spirit of an iconic character like Barbie, we created a 40 piece collection worth chasing your Denim Daydreams in. It was an honor to work on a once and a lifetime collaboration like this one. Wrangler x Barbie 2023. Watch the Launch Video: https://www.instagram.com/p/Cxtnufvs9qr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
